Real growth and lasting change come from inside.
For over 15 years, I’ve been working at the intersection of inner and outer worlds, people and systems, analysis and creativity, attitude and action, heart and mind, the tested and the new. I firmly believe that personal growth and systemic evolution go hand in hand.
My way of working
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I design creative spaces for growth where individuals and groups can unfold their potential.
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I combine systemic coaching with design thinking and mindfulness.
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I design processes that inspire people and drive change in systems.
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I bring a sense of playful ease to complex transformations.
I accompany you and/or your organisation with:
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Personal and collective growth toward greater fulfilment of values.
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Participative strategy and culture development.
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Nurturing creative, life-giving leadership.
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Strengthening effective collaboration.
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Navigating complex personal or collective change processes.
As a certified values-oriented systemic coach and consultant, a certified trainer in personal development, and an IDEO U Alumni Coach specializing in Creative Leadership and Human-Centered Systems Thinking, I draw on a solid and diverse educational background.
With my extensive professional experience in leadership and founder roles within corporate, creative and consulting contexts, I bring international best practices and fresh perspectives to our collaboration.
For the past five years, I served as founder and CEO of A Tribe Called Humans—a consulting collective dedicated to making business more human. It was during this time that I began integrating my personal journey toward a more mindful and conscious life into my professional work.
I’m Bastian—companion for people and organizations who are curious about, or already courageously on their way, of creating true transformation from within.
A few numbers
1,5K+
Leaders
reached with my workshops and programs.
1000+
Hours
of workshops and team building activities led.
200+
Employees
actively co-created in my participatory strategy and change processes.
95%
Recommendation
from customers and clients.
My professional CV
My journey into participatory collaboration and leadership began early on. In school, I discovered my passion for bringing groups together and representing shared interests as a class representative and later as a school spokesperson. My love for facilitation, group leadership, and training also emerged at a young age—starting as a ski instructor as a teenager, a role that took me to destinations like the Czech Republic and even Japan as a young adult, eventually leading to training other ski instructors.
During my business studies, I gave rhetoric seminars on the side and worked with RUF Jugendreisen, where I served as a staff coach, chief coordinator, and program coordinator for travel destinations. I also trained new employees in leadership, customer service, and group facilitation at the company’s in-house academy. Later, I deepened this passion by earning a TÜV certification as a trainer for personal development.
Professionally, my path led me from Telefónica Germany, where I headed the Brand & Communication Strategy team, to Superunion (formerly Lambie-Nairn) as Regional Director Germany, and then to Deutsche Bank as Head of Human-Centered Marketing. At Deutsche Bank, I led the development of a new, human-centered design practice within the retail banking division and supported the organization’s cultural transformation toward becoming a truly customer-focused company.
Most recently, I brought my diverse experiences to life as a founder and managing director of A Tribe Called Humans—a collective of freelance experts specializing in participatory strategy and culture development, united by the vision of creating a better, more human-centered economy. Alongside my own continuous education, I’ve also shared my expertise as a coach and trainer through IDEO U courses, including the Creative Leadership Certificate and Human-Centered Systems Thinking.
Certified trainings & further education
Selected trainings and professional development in my career.
University Degree in Business Administration // Focus on Marketing
Theory U - Presencing Foundation Program
TÜV-certified Facilitator für people development
IDEO U - Certificate in Creative Leadership & Collaboration
Certified value-oriented systemic Coach & Consultant and TeamCoach (CAS/ISO/ICI) based on the St. Gallen Coaching Model
IDEO U - Certificate in Human-centred Systems Thinking
Additional training as a certified online coach based on the St. Gallen Coaching Model
Advanced training in group dynamics - Dumschat & Lippuner
Behavioral Economics In Action, advanced education at the Rotman School of Economics
Currently participating in the 3-year Embodied Life Mentorship Program by Russell & Linda Dellman - Zen Meditation, Focusing, Feldenkrais and Nonviolent Communication
My personal side
Freedom, silence, nature and community
When I’m not guiding people and organizations on their journey, you’ll often find me out in nature—traveling in my VW bus, (kite)surfing by the sea, or mountain biking and climbing in the mountains. I also take time for quiet observation, whether meditating to connect with myself or dwelling in the present moment, like watching the sunrise by the ocean. These moments of stillness are a source of strength and inspiration for me.
Freedom to walk my own path and be authentic is just as important to me as feeling deeply connected to my community—whether I’m spending time with friends or contributing to local projects. These personal values are woven into my work and shape how I support people and organisations in their growth.
Talents and skills that define me
